“Letting Talent Flourish is How Innovation Blooms” – Elsie De Nys, Global Director of Brand & CSR at Yanmar Compact Equipment

In construction, engineering, and industrial sectors, innovation does not arise from conformity—it comes from diversity. For Elsie De Nys, Global Director of Brand & CSR at Yanmar Compact Equipment (Yanmar CE), the key is simple: “Innovation comes from those who see the world differently.”

Present in over 70 countries, Yanmar CE draws on its Japanese heritage and a powerful philosophy: Hanasaka, meaning “letting people flourish.” The company creates environments where differences are strengths and everyone can express their full potential.

“Inclusion fails when people feel pressured to conform. We want everyone to be proud of what makes them unique.”

At Yanmar CE, brand and social responsibility advance hand in hand. “When brand and CSR move together, our values are reflected everywhere: in our products, relationships, and internal culture.” This integrated approach builds trust and sets the company apart with a sustainable and authentic vision—purpose before profit.

Yanmar CE acts globally while respecting local particularities. “You can’t copy-paste a culture, but you can empower everyone to grow.”

Yet one challenge remains: the underrepresentation of women in technical roles. “We need them in every room where the future is being designed.”